Sunday, August 28, 2022

Media Man Business Blog: Tim Ferriss wins Media Man 'MBS Podcast Of The Month' award: When to Quit – Lessons from World-Class Entrepreneurs, Investors, Authors, and More (#254) and Why (and How) Creative People Need to Say "No"

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Tim Ferriss wins Media Man 'MBS Podcast Of The Month' award:  When to Quit – Lessons from World-Class Entrepreneurs, Investors, Authors, and More (#254) and

Why (and How) Creative People Need to Say "No"


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Greg Tingle

Absolute gold as usual from you Tim. As a concept, I'm not into quitting, but I do believe in pausing,  assessing, regroup, adjust, and continue to move forward. I'm interested to learn what you and your readership thinks of my approach! "It's impossible to beat a man who never gives up" - Greg Tingle, Media Man.


Why (and How) Creative People Need to Say "No" 

Greg Tingle

This is gold. Having been in and around media for over two years one big thing I learned is that the more I said "no" to so many things, the more successful and less stressed I was. Decision on what to focus on, sticking to the plan, and still finding time to smell the roses. Doing what you love and you will never work a day in your live, as the universe days.


Websites

Tim Ferriss Official Podcast

Tuesday, August 23, 2022

Blog: Star posts FY loss after Sydney casino hit

Star posts FY loss after Sydney casino hit

Casino operator Star Entertainment Group has swung to an annual loss, weighed down by extended COVID-related closures and a hefty writedown at its flagship Sydney casino amid regulatory troubles.

Australia's second-biggest casino operator on Monday posted a full year loss of $198.6 million for the year to June 30, compared to a $57.9 million profit a year earlier.

The company said it took a financial hit after its three properties on the east coast were collectively closed for 125 days in the first half of the year due to pandemic restrictions.

It also slashed the value of goodwill for its main Star Sydney property by $162.5 million "due to regulatory and other uncertainties".

Star said normalised net loss, excluding the significant items, was $32 million. Revenue for the year to June 30 dipped 1.2 per cent to $1.53 billion.

"Clearly, in the regulatory environment we're working our way through it was appropriate to consider a higher level of risk and so we effected that through the weighted average cost of capital. The consequence of that was an impairment on the Sydney property," interim Chairman Ben Heap told AAP. 

By 1415 AEST, shares in the company were down 1.7 per cent to $2.86, adding to the nearly 20 per cent drop in value so far in 2022.

Star's fortunes have sagged in recent months amid regulatory scrutiny after hearings at an NSW inquiry unearthed allegations about money laundering, fraud and links to organised crime at its Sydney casino.

The company is now awaiting the outcome of that review into its suitability to hold a NSW casino licence by the end of this month. 

It faces a separate investigation from the financial crimes regulator, as well as an inquiry on its suitability to hold a casino licence in Queensland, which is set to hear from witnesses from Tuesday. 

Star is also facing competition from bigger rival Crown, which opened the doors of its Sydney casino earlier this month following the long-delayed green light from the NSW watchdog, after recently emerging from its own regulatory troubles. 

Star, currently the dominant casino operator in Sydney, says it's too early to form a view on the impact of Crown, but added that "it recognises that it will be operating in a competitive marketplace".

While domestic gaming demand has picked up, international business is still down significantly as Australian casinos steer clear of junket operators, which previously contributed significant numbers.

They have also been affected by the slow recovery of the international tourism market, which is likely to rebound to pre-COVID levels only over the next couple of years.

Still, the group says it's seeing the positive revenue trends from the fourth quarter of FY22 continuing into the current financial year.

Domestic revenue for the period from July 1 to August 18 rose 9 per cent on the comparative pre-COVID period of 2019, largely thanks to a 26 per cent recovery in the Gold Coast's domestic revenue.

Domestic revenue at the Star Sydney was in line with pre-COVID levels.

"That sort of run rate is very encouraging. It indicates our growth sits above pre-COVID numbers, and given all the factors that we're facing at the moment, the underlying performance of the business has been terrific," Mr Heap said. 

Star will not pay any final dividend, meaning it has not paid any dividend for the FY22 year.

Media Man Business Blog: Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties

Hard Rock International Announces Key Leadership Appointments for Las Vegas and Atlantic City Properties

HOLLYWOOD, Fla., Aug. 3, 2022 /PRNewswire/ -- Joe Lupo has been named President of the future Hard Rock Hotel & Casino Las Vegas, subject to regulatory approval of Hard Rock International's previously announced plans to purchase The Mirage Hotel & Casino from MGM Resorts International. Lupo will take over the role once the Nevada Gaming Commission licensing process has concluded. An Ohio native, Lupo has more than three decades of casino gaming experience. He was named President of Hard Rock Hotel & Casino Atlantic City in November 2018, after spending two successful years at Seminole Hard Rock Hotel & Casino Tampa.

Lupo's new position in Las Vegas was announced today by Hard Rock International Chairman Jim Allen, who is the driving force and vision behind Hard Rock International's purchase of The Mirage Hotel & Casino and the company's plan to construct an iconic Guitar Hotel on the Las Vegas strip.  Allen said Lupo is uniquely qualified to become the President of Hard Rock Hotel & Casino Las Vegas.

"As president of the Hard Rock Hotel & Casino Atlantic City for the past four years, Joe Lupo has achieved amazing results," said Allen. "Thanks to his dedication and expertise, financial results continue to outperform expectations, while our team members share an unmatched commitment to guest service and satisfaction. I am confident Joe Lupo will achieve even greater success at the Hard Rock Hotel & Casino Las Vegas."

Lupo is no stranger to Las Vegas, having worked at various Boyd Gaming properties in Las Vegas and in Laughlin, Nevada, including the former Stardust Hotel & Casino Las Vegas, where he was the Director of Race and Sportsbook.  He is a graduate of the University of Nevada, Las Vegas.

In Atlantic City, Anthony Faranca will be promoted to property President, subject to regulatory approval, effective September 1. A Philadelphia native, Faranca is a seasoned casino executive with extensive experience managing large gaming properties in several states including Maryland, Nevada, Pennsylvania, and New Jersey.

"Anthony's deep knowledge of the Atlantic City and Northeast region is an invaluable asset to the company," said Jim Allen. "We are confident that Anthony will continue Hard Rock Hotel & Casino Atlantic City's legacy of success and impactful leadership in the community."

Faranca began his casino career in Atlantic City as a Guest Services Manager and was promoted through the ranks to Regional Vice President of National Casino Marketing at the four Caesars Atlantic City properties. Faranca eventually relocated to Philadelphia and was appointed Vice President and General Manager of Parx Casino in 2009. Faranca then moved to Las Vegas to join Station Casinos and served as Vice President and General Manager for the Palms Casino Resort while also managing the company's enterprise-wide strategy for Table Game operations.

Faranca returned to the east coast in 2019 and joined the Cordish Companies as Vice President and General Manager of Live! Casino in Hanover, MD. In this role Faranca navigated the COVID-19 pandemic, launched a FanDuel Sportsbook, and opened a 5,000-seat event center.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power's North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes' Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com

SOURCE Hard Rock International

Media Man Australia website updated

Media Man Australia website updated






Thursday, August 18, 2022

Media Man Business: NJ gambling revenue up 6.7% in July, but 5 casinos still lag

NJ gambling revenue up 6.7% in July, but 5 casinos still lag


ATLANTIC CITY, N.J. (AP) — New Jersey’s casinos, horse tracks that offer sports betting and the online partners of both types of gambling outlets won $480.7 million in July, an increase of 6.7% from a year ago.

But the resorts nine casinos continue to struggle to return to pre-pandemic levels in terms of the amount won from in-person gamblers, with five of them winning less in July 2022 than they did in July 2019, before the coronavirus pandemic began.

Figures released Tuesday by the New Jersey Division of Gaming Enforcement show that the casinos collectively won just under $299 million from in-person gamblers. That’s more than the $277 million they collectively won in July 2019.

But five casinos — Bally’s, Borgata, Golden Nugget, Harrah’s and the Tropicana — won less from in-person gamblers last month than they did in July 2019.

Nonetheless, Atlantic City’s performance in July “showed indications of a strong summer season fueled by a return to normal operations and consumer behavior,” said Jane Bokunewicz, director of the Lloyd Levenson Institute at Stockton University.

“Unlike last summer, Atlantic City casinos in 2022 are operating without official public health restrictions, which were still in place at the start of summer 2021,” she said. “There also isn’t the COVID-19 drag of persisting public health concerns that kept some visitors from returning to pre-pandemic behaviors even after an end to the COVID-19 public health emergency in New Jersey.”

James Plousis, chairman of the New Jersey Casino Control Commission, said the resort is off to a good start to the crucial summer season.

“Casino win reached its highest level for the month of July in a decade, reflecting the strength of Atlantic City as a gaming and leisure destination,” he said. “Year-to-date, every casino hotel has surpassed its casino win, internet gaming win, and total gaming revenue compared to the same period last year.”

While internet gambling and sports betting add to the revenue totals reported by the state for each casino, gambling executives say those figures are misleading because substantial portions of such revenue are kept by third-party providers such as tech platforms.

Because of that reason, they say in-person gambling revenue is a more accurate measure of how well the casinos are doing.

The Borgata won $124 million from in-person gamblers, sports bettors and internet gambling in July, up 16.4% from a year earlier. Hard Rock won $59.8 million, up nearly 8%; Golden Nugget won $49.1 million, virtually flat from a year earlier; and Ocean won $43.3 million, up 29.5% from a year ago.

Tropicana won $35.8 million, down 2.5% from a year ago; Harrah’s won $26.3%, down 10%; Caesars won $25.5 million, down 3.2%; Bally’s won $20.7 million, up 28.4%, and Resorts won $18.3 million down nearly 3%. (Resorts Digital, the company’s online arm, won nearly $39 million, an increase of nearly 15% from a year earlier.)

Among racetracks that offer sports betting, the Meadowlands in East Rutherford won $25.2 million in July, down from $31.7 million a year earlier. Monmouth Park in Oceanport won $1.6 million, down from $2.4 million a year earlier, and Freehold won $675,089, up from $165,792 last year.

All told, gamblers wagered $531.8 million on sports in July, down from $578.7 million a year ago.

New Jersey’s sports betting market is facing a new challenge from New York, which began offering mobile sports betting earlier this year and quickly seized the nationwide lead in terms of the amount of sports bets taken.

Monday, August 15, 2022

Media Man Business: High rollers still on the menu as Crown and Star lock horns

High rollers still on the menu as Crown and Star lock horns

After a decade of drama, Sydney finally has two casinos vying for its gambling dollar - separated by the barest sliver of a harbour.

Crown Resorts and Star Entertainment Group have been put through the regulatory ringer, many would say belatedly, for their shoddy approach to compliance. But suitably chastened, both are now ready to go toe-to-toe in their pursuit for punters.

However, as Crown Sydney’s marketing brochures highlight, the multibillion-dollar resort dreamed up by billionaire James Packer is staying true to its promise of focusing on high rollers. There is no enticement for the grind market, which is the staple of The Star and the poker machine dens across Sydney.

A $10,500 bar tab is the sort of spend needed to get a punter through Crown Sydney’s VIP gaming room doors at Barangaroo, which opened for the first time this week. This figure is based on Crown’s rewards program for Barangaroo which, ironically, does not specify how much gambling is needed to reach the Gold and Platinum status needed to gain entry to its gaming facilities.

One thing is clear, Crown clearly does not have to worry about the “RSL on steroids” tag, which dogged The Star for years.

Crown, under the new ownership of US private equity group Blackstone, has also remained faithful to Packer’s mantra that the gaming operation - which was originally due to open alongside the hotel in December 2020 - remains central to the economic feasibility of the entire resort.

“Crown Sydney is quite a unique facility and integrated resort. I think that integrated nature will also extend itself to the integrated nature of income,” Crown Sydney chief executive Simon McGrath said.

“It’s got a very good balance of gaming, hospitality, restaurants, bars and spas and other facilities. And I think that’s really important.”

Barangaroo needs to be firing on all cylinders. Blackstone paid $8.9 billion for the entire Crown operation in Australia, a price that took the casino operator back to a valuation that pre-dated the scandals and a regulatory nightmare that has seen it deemed unfit to hold a casino licence in all three states in which it operates.

The inquiries were triggered by a series of reports by The Sydney Morning Herald, The Age and 60 Minutes in 2019 that examined Crown’s irresponsible treatment of problem gamblers and its relationship with high-roller “junket” operators linked to powerful Asian criminal gangs.

The regulatory upheaval, which is still impacting both Crown and Star, is another unwelcome juggle for the newly opened facility.

“First, and foremost, we’ve got to make sure that we deliver safe and responsible gaming, and then we deliver the curated experience of luxury service,” McGrath says. “I think the combination of both those will give us a strong and sustainable business going forward.”

Also making life tougher is the fact that the disgraced junket operators, which did the dirty work of attracting Chinese high rollers, and extracting the cash when they lost - for a significant fee - have been banned.

But Crown’s new operation offered a not-so-subtle hint that Chinese gamblers are still on the radar with its opening date 08.08.22: eight is the luckiest number in Chinese culture with its traditional association with wealth.

Whether it succeeds in wooing them will be clearer in October when its exclusive high-roller floor opens.

To enter the hallways of Barangaroo’s Mahogany room - which houses 30 private salons for the serious high-rollers that Crown once enticed with its own private jets - a minimum spend of $45,000 across its bars, restaurants and hotel is needed to attain the Platinum status necessary for entry. Once again, Crown’s brochures do not specify the level of gambling spend needed for Platinum status.

Of course, the serious high rollers will be offered the Black tier membership which is by invite only.

Market analysts no longer track Crown as it is a private company, but in December last year, Macquarie forecast that Barangaroo could end up with 35 per cent of Sydney’s tables-based gambling market by the 2025 financial year. This is expected to be worth $923 million. Macquarie forecast VIP turnover of $10 billion by 2025.

Meanwhile, analyst reports focused on the ASX-listed Star following a July market update highlighted that poker machine and non-gambling revenue, across its Sydney and Queensland casinos, have soared above pre-COVID levels. Table gaming revenue, which is all Crown is relying on in Sydney, remains subdued.

Crown will have 160 tables, plus 66 electronic tables operating across the Crystal Room and 30 private salons on the Mahogany floor. While Crown Sydney will ensure Star’s table gaming revenue does not recover in Sydney, Star does have a secret weapon that Crown cannot rely on: the grind market.

“In NSW, we note that Club electronic gaming machine (EGM) data to May-22 is consistent with Queensland, with profit per EGM running at 129 per cent of pre-COVIDlevels,” a report from Goldman Sachs said last month.

And as JP Morgan analyst Don Carducci pointed out in a recent research note, The Star has a lot at stake as it extracts roughly $115 million in EGM, or slot, revenue from its top-tier gamblers on top of what it gets from their table-based gaming.

“The slot support for Star cannot be overstated; approximately one-third of Sydney (VIP) revenues are linked to slot play,” he said.

A fund manager who watches the casino market closely, says Crown has had the edge with high rollers in Melbourne due to the assets it had at its disposal including golf, horse racing and the Grand Prix.

“They always attracted that tier one player and probably didn’t have to do as much as what Star needed to do to attract those players to this market,” the fund manager, who did not wish to be identified due to the sensitivities of the high roller business, said.

But high roller rooms are not where the big money is made.

“Crown had the advantage on that part of the business, but it’s worth remembering. It’s not the best part of the business,” he said.

“The grind, that’s where you make your margin. That’s 80 per cent of your profit.”

Tuesday, August 09, 2022

Media Man Business: Crown Sydney, Australia opens under a close eye; Mixed response from great to concern depending upon what business and community sector

Crown Sydney, Australia opens under a close eye; Mixed response from great to concern depending upon what business and community sector


The NSW casino regulator has warned that its independent monitor installed to watch Crown’s Sydney casino will scrutinise every move Crown makes at the $2.2 billion Barangaroo tower when its high-roller gambling floor opens for the first time today.

As gaming group Crown's flagship skyscraper casino on Sydney Harbour finally opens its doors to VIP customers, anti-gambling groups are concerned about the harm caused by gambling.

Only Crown members and guests will be allowed to wager when the Crystal Room gaming floor opens on Monday, with patrons having to undergo comprehensive checks.

Crown had been prevented from opening the high-end casino in its $2.2 billion dining and hotel tower in Barangaroo for more than a year.

The opening was blocked after an inquiry led by former Supreme Court judge Patricia Bergin found Crown was not fit to operate a casino.

The inquiry heard evidence of foreign junket operators with likely organised crime links being allowed to do business through the casino.

The approval was finally granted earlier this year by the NSW Independent Liquor and Gaming Authority (LGA) for the members-only gaming facilities inside the upscale Barangaroo complex.

This week the NSW government will introduce legislation designed to improve transparency and accountability for casino operators and clamp down on organised crime and money laundering risks.

The centrepiece of the reform will be the establishment of the NSW Independent Casino Commission, which will have enhanced and wide-ranging compliance and enforcement powers likely to extend beyond the existing powers of the existing authority.

Casinos will be banned from dealing with junket operators under the reforms.

The chief advocate of the Alliance for Gambling Reform, Tim Costello, said the Royal Commission into Crown Casino Melbourne exposed a pattern of predatory behaviour that caused great harm.

"Gambling harm was front and centre of the inquiry, it was clear that Crown failed to protect people and instead systematically sought to exploit them," he said in a statement on Monday.

"With the opening of Crown Sydney, we hold deep concerns about the gambling harm its operations will cause, and we are fearful that the NSW government will not put in place strong enough measures to protect people, their families and communities across the state."

Wesley Mission general manager Jim Wackett said he had no confidence in Crown's commitment to minimising gambling harm.

"Crown Sydney is pitched as an 'exclusive high roller' venue, but with minimum table game bets starting from as low as $20, the casino will be accessible to many more people than they imply, increasing harm to the community," he said.

"It is just another example of why we can't trust Crown to administer their products in a way that protects the community.

"To be clear, there's nothing exclusive about gambling harm - it affects high rollers to everyday punters, and we see the full impact on individuals and families through the services we provide."

NCOSS chief executive Joanna Quilty said more needed to be done to address the scourge of gambling.

"Problem gambling destroys individuals, families and communities, and it's often the social services sector that is left to pick up the pieces," she said.

Crown's conditional period, which will run for 18 to 24 months, will allow the LGA to monitor changes made at Crown Sydney.

The once-listed Crown has been taken private by US investment firm Blackstone after a successful $8.9 billion takeover was ticked off in June.

Other

More than 18 months after the launch of non-gaming operations, Crown Resorts will open the casino at its AU$2.2 billion (US$1.6 billion) Crown Sydney development today.

The VIP-only casino will set over two high-end VIP gaming rooms – the Crystal Room and Mahogany Room – with 12 additional exclusive private Sky Salons located on levels 28 and 29. The facilities feature approximately 160 gaming tables and 70 electronic table games, as well as premium dining options and outdoor terrace areas for members.

However, only the Crystal Room will welcome guests today with Mahogany Room to open at a later date.

The long-waited launch of Crown Sydney’s casino comes some time after non-gaming operations commenced in December 2020, with Crown Resorts having been found unsuitable to hold a NSW casino license following the Bergin inquiry.

The company since undergone a substantial corporate makeover, prompting the NSW Liquor and Gambling Authority to recently issue Crown with a conditional license which it said would give the regulator additional time to monitor the final phase of Crown’s restricted gaming licence suitability assessment.

Crown Sydney CEO Simon McGrath said the property’s casino “sets a new standard in luxury and elegance – from the design of the room to the overall member experience. The salon floors are flooded with natural light to highlight our unparalleled waterfront views, while the finishes and furnishings are of the highest quality and standard.”


News

‘Huge step forward’: Government clears way for The Star Sydney’s luxury tower



The Star Sydney is gearing up for the development of a six-star Pyrmont hotel and entertainment precinct after the NSW Government last week cleared the way for the proposed site.

As part of a 20-year framework to revitalise the Pyrmont area and drive visitation, the state government has made changes to planning rules that will allow The Star to enter a development application and approvals process to build a 105-metre hotel, new theatres and a rooftop dining area.

The Star Sydney’s recently-appointed CEO, Scott Wharton, welcomed the decision saying it supports The Star’s ambition to become ‘Australia’s leading tourism and entertainment destination’.

“It represents a huge step forward to eventually realising what have been long held ambitions to increase our tourism and entertainment offerings while creating jobs and delivering other significant economic and community benefits,” Wharton said in a post on Linkedin.

“This means that The Star could in the future with the necessary approvals add a new luxury hotel – it would be the property’s fourth – to its suite of award-wining accommodation offerings, expand its dining portfolio with rooftop dining experiences and additional theatres to complement the Sydney Lyric Theatre.”

Wharton believes that the addition of these new entertainment venues will draw more visitors to the city and help support the arts industry’s COVID recovery.

“Not only would a buzzing theatre precinct such as this be a wonderful asset for Sydney, attracting both international and local productions and advancing the city’s vibrant arts and culture scene, it would also act as a catalyst to create more jobs and further support the state’s tourism sector,” he said.

In 2020, The Star’s hotel proposal was evaluated to be aligned with the strategic intent of the Pyrmont Peninsula Place Strategy, subject to certain requirements, including a maximum height of 105 metres so that it would not overshadow public and open spaces.

During public consultation, government found that business and industry groups mostly supported The Star’s hotel proposal and the economic opportunities it could bring, while many residents and community groups objected due to concerns around building height, overshadowing and wind impacts.

On announcing the planning changes that will facilitate four major sites within the Pyrmont Peninsula, NSW Planning Minister Anthony Roberts recognised the ‘significant potential’ of the area and the economic opportunities that lie ahead as a result of new developments.

“We’re giving industry and the community the certainty they need to bring to life incredible new assets, including an Indigenous residential college at the University of Technology Sydney, and The Star’s planned six-star hotel which will be located next to a proposed new theatre, as well as new dining and retail spaces,” said Roberts.

“This milestone means we have completed the first stage of implementing our 20-year strategy, which aims to unlock 23,000 new jobs and 4,000 new homes for the area.”

The planning changes also support the introduction of two sites for the new Sydney Metro Station, one of which includes an integrated tower.

The Star is currently awaiting the findings from the Bell Review, an independent review of processes at The Star Casino, which are expected next month. The review considers how effectively The Star is complying with its statutory obligations and whether it remains suitable to hold a casino licence.

(Hotel Management)

Monday, August 08, 2022

Media Man Business Blog: The Complete Guide to Local SEO and How it Can Help Your Business Grow

The Complete Guide to Local SEO and How it Can Help Your Business Grow


Local SEO is also called Local Search Engine Optimization, or SEO.

Introduction: What is Local SEO?

Local SEO is a type of search engine optimization that focuses on getting a website to rank higher in the search results for searches related to geographic areas.

Local SEO is also called Local Search Engine Optimization, or SEO. It is a type of Search Engine Optimization (SEO) that focuses on getting a website to rank higher in the search results for searches related to geographic areas.

Local SEO services typically target specific cities, towns, and neighborhoods where they live or work. Local SEO Expert helps businesses rank high in Google Maps and Google Business listings.


How to Perform a Mobile Ranking Check and Best Practices for Local SEO

Mobile devices have surpassed desktop in usage, and this trend will only continue.

Local SEO is a key part of any successful marketing strategy. It’s important to know how to perform a mobile ranking check and best practices for local SEO.

To start, you need to find out what the major search engines are looking for by visiting the following sites: Google’s Search Engine Optimization Starter Guide, Bing’s Local SEO Guide, and Yahoo’s Small Business Site Setup Guide.

A good place to start with your mobile ranking check is by downloading Google’s Mobile-Friendly Tool. This tool will tell you if your site is mobile-friendly or not. You can also use it to see how your site compares against other sites in terms of loading speed or if it has any errors.

3 Steps to Boosting Your Local Business with Search Marketing

Optimize your website

Optimize your content

Optimize your social media

Local businesses are at a disadvantage when it comes to online marketing because they don’t have the resources that larger companies do.

However, there are a few things you can do to boost your local business with search marketing: optimize your website, optimize your content, and optimize your social media.


Importance of Local SEO for businesses

Local SEO has been trending for the past few years and it is not going anywhere. It is a great way for businesses to stay relevant in their local communities.

Local SEO is a powerful tool that can help your business rank higher on search engines and attract more customers to your site. Local SEO helps you rank higher on search engines, increase your visibility and get more customers through the door.


Conclusion and Recap

As more and more consumers switch to search engines as their primary source for finding local businesses, it’s important for businesses to have a strong presence in the search rankings.

Local SEO is an important part of building a strong presence in the search rankings because it promotes a business to the first page of results on Google, Yahoo, and Bing.

Local SEO has been trending for the past few years and it is not going anywhere. It is a great way for businesses to stay relevant in their local communities.

Local SEO is a powerful tool that can help your business rank higher on search engines and attract more customers to your site. Local SEO helps you rank higher on search engines, increase your visibility and get more customers through the door.

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Thursday, August 04, 2022

Media Man Business: Crown’s Sydney casino to open next month

Crown’s Sydney casino to open next month


The Crown gaming empire’s flagship skyscraper on Sydney Harbour will open its luxury casino in two weeks.

“The doors to Australia’s only VIP casino will begin opening to members and guests from 08.08.2022,” Crown said in a statement on Monday.

Crown had been prevented from opening the casino in its $2.2 billion dining and hotel tower in Barangaroo for more than a year.

The opening was delayed and then blocked after an inquiry led by former Supreme Court judge Patricia Bergin found Crown was not fit to operate a casino.

Last month the troubled gambling behemoth was given approval by the NSW Independent Liquor & Gaming Authority for the members-only gaming facilities inside the upscale Barangaroo complex to finally open on a conditional basis.

The conditional period, which will run for 18 to 24 months, will allow the authority to monitor changes made at Crown Sydney and ensure they are “embedded” in the business.

“The opening of our gaming operations at Crown Sydney is a defining moment for Crown, and the culmination of months of hard work from our dedicated team,” Crown Sydney CEO Simon McGrath said.

“The entire team at Crown Sydney has been preparing for this moment for a long time and we felt the symbolism of the 08.08 date represented ideal timing to open our doors.”

The number eight is believed to be the luckiest number in China because eight is associated with wealth.

LGA chair Philip Crawford said last month the Bergin inquiry highlighted the scale and scope of issues to be remedied by Crown, with potentially billions of dollars having been laundered through its casinos.

“With a complete clean-out of the board and senior executive, Crown has made significant progress and has agreed to ongoing work to regain its casino licence,” he said in a statement.

Crown says its gaming operations are set “over two luxurious VIP gaming floors – Crystal Room and Mahogany Room – with 12 additional exclusive private Sky Salons located on levels 28 and 29”.

The facilities accommodate approximately 160 gaming tables and 70 electronic table games.

The Crystal Room gaming floor will open on day one, with Mahogany Room set to open at a later date.

“We are committed to delivering a safe and responsible gaming environment for all, and Crown Sydney’s restricted gaming facility has been designed with the highest levels of governance and compliance,” Mr McGrath said.

All patrons are required to be a member or guest of a member and undergo comprehensive checks.

“The gaming floors at Crown Sydney set a new standard in luxury and elegance,” Mr McGrath said.

The once-listed Crown is being taken private by US investment firm Blackstone after a successful $8.9 billion takeover was ticked off last month.

Tuesday, August 02, 2022

Media Man Business Blog: SEO, Search Engines, Hunt Machine on the web and more; Gonzo news for business

SEO, Search Engines, Hunt Machine on the web and more; Gonzo news for business


SEO or Hunt Machine Optimisation is the process of perfecting the website’s visibility to have applicable quests on hunt machines. More visibility in hunt results makes the point attract the attention of the druggies. 

Search Machines similar as Google, Yahoo, Bing use technology to bottleneck on the web on different spots. They collect information about each point and also put them in an indicator. Further, the algorithm analyses the runners in the indicator grounded upon numerous different factors to determine the applicable spots that appear in a hunt result. The ranking factors for seo toronto can be keywords, unique content, applicable length of content, image attributes, etc. Optimizing the point with SEO factors can grease crawling and indexing and help the point rank advanced in hunt results. Unlike paid hunt advertisements, organic rankings on point can’t be achieved on hunt machines. thus, it becomes important to optimize websites to rank advanced in hunt results. 

When it comes to Statistics, The first five Google quests on the first runner account for 67.60, while only 0.78 of Google quest click on the alternate runner. 70 of the marketers consider SEO more effective than PPC for generating deals. 51 of shoppers surveyed say they use Google to probe a purchase they plan to make online. These are a many statistics to punctuate the significance of SEO in 2021. 

An effective SEO strategy can help the runner rank advanced and reach the right followership and increase website business when it comes to businesses. It can also help in getting transformations. Readout why SEO is important for businesses in 2021.

1. Increases visibility of a website 

SEO, when done right, can help businesses increase their visibility on the website. It’s the direct motorist of bettered visibility and prints in the hunt results. Using the right keywords, adding backlinks from high sphere authority websites, optimizing metadata on the point, and participating unique content are among the many factors that can help the point increase visibility. SEO facilitates crawling and indexing, which helps in adding the visibility of a website. 


2. Increases website business 

Organic hunt is pivotal to a business. Search Machines contribute to a business’s visibility, and SEO can help druggies land to the point. SEO builds an online presence, increases website business, and helps the business to grow. The advanced the website ranks, the further business the business shall admit. The first Google hunt result has a28.5 click- through rate which falls down to2.5 for the tenth hunt result. 


3. Enhances stoner trust on website 

SEO establishes the authority of content on the hunt machine by admitting parameters like unique content, quality backlinks, advanced runner ranking, and stoner geste, which enhances stoner trust in the website. spots that are listed on the hunt machine are considered believable than the runners that are n’t. Quality SEO helps establish business credibility, gives exposure, and enhances its character. 


4. This leads to a better consumer experience of the website. 

SEO can help in perfecting the consumer experience and furnishing quality content to the consumers. It makes the content dependable through quality backlinks and the right keywords. SEO helps search machines in relating the right spots that are helpful to the stoner. Website speed is another criterion that plays an important part. A slow website will have a high brio and tends to distort the stoner experience. 


5. Search Machines aren’t perfect, and if you do n’t take applicable way, your website will be ranked lower. 


Hunt Machines need or, as we call, colorful conditions to identify point applicability. SEO enables the hunt machine to effectively judge its applicability and show the same in the hunt results. The better these conditions are satisfied, the advanced the runner ranks, which can help the business get website business, make credibility, and lead to transformations. 


6. High website business would lead to advanced transformations. 

Transformations can be appertained to the asked thing the point or business has. That can be enabling deals, subscribing to a service, adding readership, etc. Quality SEO promotes high website business which in turn leads to advanced transformations. High-engaging websites are bound to get a better conversion as they can gather maximum eyeballs. 


Conclusion 

SEO has come a critical element to the online success of businesses. Businesses who want to make sure of their strong online presence need to invest in SEO.

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