Friday, December 30, 2022

Media Man Business Blog: Musk says Twitter in precarious position, defends cost cuts

Musk says Twitter in precarious position, defends cost cuts

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Social Digital Network Media Media Man



Elon Musk is defending his massive cost-cutting at Twitter as necessary for the social media platform to survive next year, due in part to debt payments tied to his $44 billion takeover of the company.


“This company is like, basically, you’re in a plane that is headed towards the ground at high speed with the engines on fire and the controls don’t work,” Musk told a late-night audience on a Twitter Spaces call Tuesday.


That’s after Elon Musk said earlier on Tuesday that he plans on remaining as Twitter’s CEO until he can find someone willing to replace him in the job.


Musk’s announcement came after millions of Twitter users asked him to step down in an online poll the billionaire himself created and promised to abide by.


“I will resign as CEO as soon as I find someone foolish enough to take the job!” Musk tweeted. “After that, I will just run the software & servers teams.”


Since taking over the San Francisco social media platform in late October, Musk’s run as CEO has been marked by quickly issued rules and policies that have often been withdrawn or changed soon after being made public.


Musk said Tuesday night that he “spent the last five weeks cutting costs like crazy” and trying to build a stronger paid subscription service because otherwise Twitter might be operating with $3 billion in negative cash flow next year. He in part blamed the $12.5 billion in debt tied to his April agreement to buy the company, as well as the Federal Reserve’s recent interest rate hikes.


Some of Musk’s actions have unnerved Twitter advertisers and turned off users. He has laid off more than half of Twitter’s workforce, released contract content moderators and disbanded a council of trust and safety advisors that the company formed in 2016 to address hate speech and other problems on the platform.


The Tesla CEO has also alienated investors at his electric vehicle company over concerns that Twitter is taking too much of his attention, and possibly offending loyal customers.


Even more unnerving for investors, Tesla shares are plummeting.


Shares of Tesla are down 35% since Musk took over Twitter on Oct. 27, costing investors billions. Tesla’s market value was over $1.1 trillion on April 1, the last trading day before Musk disclosed he was buying up Twitter shares. The company has since lost 58% of its value, at a time when rival auto makers are cutting in on Tesla’s dominant share of electric vehicle sales.


Shares fell Wednesday, as they have every day this week.


A single share of Tesla that cost about $400 to start the year, can now be had for less than $140.


Musk sought to defend some of his recent Twitter decisions on the Twitter Spaces call.


“They may seem sometimes spurious or odd or whatever,” Musk said. “It’s because we have an emergency fire drill on our hands. That’s the reason. Not because I’m naturally capricious. Or at least, aspirationally, I’m not naturally capricious.”


Musk, who also helms the SpaceX rocket company, has previously acknowledged how difficult it will be to find someone to take over as Twitter CEO.


Bantering with Twitter followers earlier this week, he said that the person replacing him “must like pain a lot” to run a company that he said has been “in the fast lane to bankruptcy.”


“No one wants the job who can actually keep Twitter alive. There is no successor,” Musk tweeted.


As things stand, Musk would still retain overwhelming influence over platform as its owner. He fired the company’s board of directors soon after taking control.

Monday, December 26, 2022

Media Man Business Blog: Business is a combination of war and sport. - Andre Maurois

Media Man Business Blog

Business is a combination of war and sport. - Andre Maurois




Media Man Business Blog: 5 Keys To Online Success

Media Man Business Blog 

5 Keys To Online Success


It is being more commonly understood that the dot.com bust of 2000 was more the result of bad business models and execution than of some intrinsic fault within the Internet. Many businesses with models appropriate to the Internet are alive and thriving.


Perhaps you’re wondering if your own business has what it takes to be successful on the Web? While every situation is different, experts have noted that successful online businesses possess a number of common characteristics. Let’s take a look at five key characteristics that they share.


1. Management possessed a “Net” awareness.

Dun and Bradstreet’s 20th Annual Small business Survey reports that two-thirds of today’s small businesses have Internet access, and approximately 50 percent of those also have a Website. And more than 60 percent of those with Internet access plan to increase their use of the Internet in coming months.


As business owners and decision-makers, you will most certainly benefit by spending time online learning about the Internet. Look at how your competitors and industry are using it, try to discern where your markets potentially hang out, and ask lots of questions.


2. They had an organized plan.

Do you remember the story Alice in Wonderland and the Cheshire cat? One day Alice came to a fork in the road. Looking around, she saw a Cheshire cat in a tree. “Which road should I take?” she asked. “Where do you want to go?” the cat replied. “I don’t know,” Alice answered. “In that case,” the cat said, “it doesn’t matter which road you take.”


Once you have gotten familiar with the Internet and its potential for your marketing, create a written plan of action. Simply putting your ideas down on paper will help focus your thoughts. Set goals and identify how you can get there.


How important is it to have a plan, or better yet, a written business plan? The Small Business Administration says that most successful companies started with a detailed business plan and those that didn’t plan were far more likely to fail.


3. Successful ventures implemented their creative ideas and then learned from what worked and what didn’t.

Kraft Foods is the largest branded food and beverage company in North America, and the second largest worldwide. Paula Sneed, one of their vice presidents, was a keynote speaker at an Economist Conference. She boiled down the basis for their success down to three simple “ingredients” which I believe are also important to all businesses, no matter what size.


Make smart bets. Kraft identified initiatives that build brand, increase customer loyalty, or cut costs.

Move fast. Once identified, they implemented their initiatives. I think one of the most notable things Sneed said was, “If we’re going to fail let’s fail fast and fail cheap.”

Make course corrections. Kraft expected both success and failure. They made mid-course corrections based on early feedback to improve the likelihood of success. Even failures provided good market feedback they could use for future initiatives.


4. Successful Web ventures did targeted marketing.

As a marketing consultant I find that many small businesses have great difficulty identifying their choice markets. I can’t tell you how many times I ask entrepreneurs what their target markets are, only to be told, “everyone.”


But targeting your marketing to “everyone” doesn’t make sense. Targeting means identifying those potential customers who represent the best prospects for sales and focusing your marketing efforts on them. This is simply the old 80/20 rule (that 80% of your sales come from 20% of your customers) in practice.


In fact, finding a niche and working to serve its unmet needs is one of the best uses for the Web. Why? Because the Web isn’t really a mass marketing tool, as some would believe. It’s actually a supreme targeted marketing tool.


5. They combined online and offline marketing.

I always hear people making either/or kinds of comments about offline versus online advertising. But successful companies recognized that online and offline advertising are synergistic. They support and amplify one another.


Here are two simple examples. First, including your website URL in all your offline advertising messages (yellow pages, magazine ads, circulars etc) will bring traffic to your website. Second, a signup form on your website that you use to send prospects your standard marketing printed materials (brochures, sales materials etc).


While these five Keys do not guarantee online success, including them in your business will certainly improve your chances for success.

Tuesday, December 20, 2022

Media Man Business Blog: Organic Search Results

Media Man Business Blog: Organic Search Results




In Web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.


Background

The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two.


Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.


Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).


Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.


The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.


According to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.


Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.


Organic search engine optimization is the process of improving web sites' rank in organic search results.


References

Wikipedia

Search News Media

Search Engine Journal

Search Engine Land

Friday, December 16, 2022

Media Man Business Blog: Donald Trump Announces $99 Digital Trading Card NFTs The edition of 45,000 NFTs features the former president in various fantasy costumes and poses. It will be minted on Polygon.

Donald Trump Announces $99 Digital Trading Card NFTs The edition of 45,000 NFTs features the former president in various fantasy costumes and poses. It will be minted on Polygon.















Collect Trump Cards (Image credit: Trump Trading Cards)


New York: Donald Trump teased a “major announcement” just weeks after declaring a third presidential run, leading political-watchers to speculate about big campaign moves.


Instead, he hawked digital trading cards with his head atop cartoon super-hero figures in an NFT market that’s already sagging.


Trump said on his Truth Social platform that the “Donald Trump Digital Trading Card collection” could be collected like baseball cards and stored digitally (a NFT, or non-fungible token, is essentially a unique digital file). The “cards” cost $US99 ($147) each and people who buy them are also entered into a sweepstake for prizes including a golf outing with the former US president.


They are being offered by NFT INT LLC, which says on its website that they are not connected to Trump’s 2024 presidential campaign and the company is not owned, managed or controlled by Trump, his company, or their affiliates. Trump gets paid under a licence for use of his name and likeness, according to the website.


Trump has over the years licensed the Trump brand to a number of third-party, and mostly failed, products including steak, vodka, an airline and a university.


The market for NFTs has fallen sharply in recent months along with the rest of the crypto universe, which has endured a series of spectacular blow-ups including the November implosion of Sam Bankman-Fried’s FTX digital-asset empire.


Trump had teased the announcement with a post on his social platform on Wednesday depicting himself as a Superman-like character standing in front of Trump Tower with lasers shooting from his eyes saying, “America needs a superhero”. In crypto parlance, laser eyes are a bullish signal and that picture is now one of the available digital cards.


There was speculation that the “major announcement” would be something dramatic like Trump returning to Twitter or running to be House speaker.


Trump announced on November 15 that he would wage a 2024 White House bid.


Trump’s comeback run has so far been marked by one downturn after another, including being blamed for a disappointing Republican midterm showing; the growing popularity in the party and among voters of Florida Governor Ron DeSantis; the public dinner he held with two well-known anti-Semites; deepening legal woes; subpar online fundraising and polls showing him losing favour among his base.


President Joe Biden took a jab at Trump on Twitter, noting that he, too, had some “MAJOR ANNOUNCEMENTS,” over the last couple of weeks, including signing the Respect for Marriage Act and securing the release of basketball star Brittney Griner from a Russian prison.


Shortly after his NFT announcement, Trump posted a video to his social site to outline what he described as a platform to “reclaim” the right of free speech should he retake the White House in 2024.

Wednesday, December 14, 2022

Media Man Business Blog: Former FTX CEO Sam Bankman-Fried Arrested in Bahamas, Being Extradited to US

Former FTX CEO Sam Bankman-Fried Arrested in Bahamas, Being Extradited to US





The former CEO of failed cryptocurrency firm FTX, Sam Bankman-Fried, has been arrested in the Bahamas and is set to be extradited per a request by the U.S. Government.


The arrest occurred late Monday with a U.S. criminal complaint unsealed Tuesday morning. 


U.S. Attorney Damian Williams confirmed that Bankman-Fried had been under criminal investigation by U.S. and Bahamian authorities following the collapse last month of FTX.


The cryptocurrency exchange filed for bankruptcy on Nov. 11, when it reportedly ran out of funding.  Bankman-Fried has remained at his Bahamian luxury compound in Nassau since the company’s failure, according to reports.


“We expect to move to unseal the indictment in the morning and will have more to say at that time,” Williams said.


Bahamian Attorney General Ryan Pinder said the Bahamas would “promptly” extradite Bankman-Fried to the U.S.


One of those involved in FTX, Dan Friedberg, turns out to be an attorney once tied to a poker cheating scandal.  Years later an audio tape emerged showing whereby he appeared to be complicit in the scheme.  CoinGeek's Steven Stradbrooke had warned of Friedberg's involvement in the collapsed crypto exchange nearly two years prior to FTX going under.


He was added as a defendant last week in an FTX lawsuit recently filed by Gregg Podalsky, Gary Gallant, Skyler Lindeen, Alexander Chernyavsky, and David Nicol.  No word yet on whether charges will be filed against Friedman.


While at FTX, Friedman held four job titles over a two year span at FTX, including Head of Compliance. 


The Securities and Exchange Commission (SEC) has also accused Bankman-Fried of “orchestrating a scheme to defraud equity investors”.  They accuse him of deliberately misleading customers out of millions of dollars.


“We allege that Sam Bankman-Fried built a house of cards on a foundation of deception while telling investors that it was one of the safest buildings in crypto,” the S.E.C. chair, Gary Gensler, said in a statement.

Monday, December 05, 2022

Media Man Business Blog: Elon Musk thanks advertisers as Apple and Amazon return to Twitter

Elon Musk thanks advertisers as Apple and Amazon return to Twitter





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Media Man Business Blog: Why Blackstone’s US$69 billion property fund is signalling pain ahead for real estate industry

Why Blackstone’s US$69 billion property fund is signalling pain ahead for real estate industry




Profiles

Property Real Estate Media


Pain is deepening across the US real estate industry.


Two of the biggest players – Blackstone and Wells Fargo – took steps last week to contend with weaker demand as the industry faces a rapidly cooling property market, rising interest rates and waning investor appetite. 


The well-heeled investors in the US$69 billion Blackstone Real Estate Income Trust (Breit) learned last Thursday (Dec 1) that the fund will limit withdrawals as people seek to pull money from what’s been a cash magnet for one of the largest owners of real estate globally. Also on Thursday, Wells Fargo, the biggest home loan originator among US banks, confirmed that it’s cutting hundreds more mortgage employees as soaring borrowing costs crush demand.


“It’s a one-two punch,” Susan Wachter, real estate professor at the University of Pennsylvania’s Wharton School, said in an interview. “Both are realistic pullback responses to the overall economic weakness we’re seeing now as well as the spike in interest rates.”


In the past decade, the real estate industry reaped the benefits of the Federal Reserve’s policy of low rates. Homebuyers, taking advantage of record-low borrowing costs, went on a spree that fuelled double-digit price gains. Ultra-low rates also drove a refinancing boom that put more money in homeowners’ pockets and spurred the creation of jobs for mortgage brokers, title insurance agents and appraisers. 


Now, real estate has been among the hardest-hit sectors of the Fed’s campaign to quash inflation by boosting interest rates at the fastest pace in decades.


In the housing market, mortgage rates that have doubled this year are sidelining potential buyers and causing sellers to pull back on new listings. A measure of prices has dropped for the last three months, while pending home sales have fallen for five months in a row. The volume of mortgages with rate locks plunged 61 per cent in October from 2021 levels, according to Black Knight. 


Commercial real estate is also feeling the sting. Property prices have slumped 13 per cent from a peak this year, according to Green Street’s October price index. The financing environment has become trickier as some big lenders have scaled back, leading property owners such as a Brookfield Asset Management unit to warn that it might struggle to refinance certain debt.


The industry fallout has been wide-ranging. Reverse Mortgage Funding, a home lender backed by Starwood Capital Group, filed for Chapter 11 bankruptcy last week.


Layoffs have been widespread. Opendoor Technologies, which pioneered a data-driven spin on home-flipping known as iBuying, laid off about 18 per cent of its workforce and wrote down the value of its property holdings by US$573 million. Brokerage Redfin went through two rounds of layoffs and shuttered its iBuying business, while competitor Compass also made deep cuts to its technology teams in a quest for profitability.


Layoffs only tell part of the story of the pain. While mortgage firms and real estate technology companies cut costs by firing workers, real estate agents make up a large share of the industry’s workforce. They’re usually considered independent contractors and depend on commissions for a living. They don’t show up in layoff tallies but are also exposed to slowing home sales.


“There are hundreds of thousands of real estate agents who are not going to be practising because people are buying and selling fewer homes,” said Mike DelPrete, a scholar-in-residence at the University of Colorado Boulder. “It’s like a silent culling of the ranks.”


When interest rates were ultra low, investors turned to commercial real estate as a source for higher yields than they could get by owning Treasuries and other low-risk bonds.


That was part of Briet’s appeal, drawing in high-net-worth clients lured by the 13 per cent annualised returns in one major share class through October. Breit raked in money to buy apartments and industrial buildings, properties that the private equity firm bet would keep growing in value because demand outstripped supply. People who couldn’t afford to buy a house needed to rent, the reasoning went, and shoppers increasingly buying online drove up the need for warehouse space.


“Our business is built on performance, not fund flows, and performance is rock solid,” a Blackstone spokesperson said last Thursday after the firm announced the redemption limits. 


Much of the money withdrawn from Breit was from overseas, with offshore investors redeeming at eight times the rate of US ones in the past year.


Commercial-property owners are getting hit with financing challenges after years of paying for deals with cheap loans. Expensive debt has pushed some borrowers into negative leverage, which means that debt costs are outpacing expected returns. Dealmaking has also frozen, with transaction volume plunging 43 per cent in October from a year earlier, according to MSCI Real Assets. 


“With the benefits of leverage severely limited and owners who are not being forced to sell, the price expectations gap between sellers and potential buyers has been wide enough to limit deal closings,” Jim Costello, an MSCI economist, wrote in a Nov 16 report.


Despite all the pain points, the housing and commercial real estate industries are in better shape than in some previous downturns, with more tightly underwritten loans and less of a risk of markets being oversupplied.


With Breit, the fund is still outperforming the S&P 500 Index, even as investors increasingly want out. And Thursday’s announced sale of a stake in two Las Vegas hotels is expected to generate roughly US$730 million in profit for Breit shareholders, Bloomberg previously reported.


What’s changing most drastically across the industry is the relative value of real estate to other investments.  


Thanks in part to the Federal Reserve’s hiking campaign, investors have other places to earn money that could generate more yield than in years past and tend to be more liquid than commercial real estate, including Treasuries, investment-grade bonds, and mortgage-backed securities.


“Real estate is quite cyclical,” Wharton’s Wachter said. “It’s bad for real estate when rates go up and you can get higher yields from Treasuries and other assets.” 

Media Man Business Blog: The Media Man Australia website is part of the Media Man Group. Media Man Australia was established in 2001 by Australian based media entrepreneur, Greg Tingle.

Media Man



The Media Man Australia website is part of the Media Man Group. Media Man Australia was established in 2001 by Australian based media entrepreneur, Greg Tingle. 


Media Man is a Hitwise Australia Top 10 website (Hitwise Australia) in the entertainment - personalities (pop culture) category.


Core services include:

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SEO (search engine optimization) services, links, meta-tags, portal development, buzz.

Project Management


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